I was talking to a social-media expert over the weekend, complaining to her that my Facebook feed had become totally worthless. She suggested it was partially my fault, because I haven’t been managing it well (unfollowing but not unfriending some people, setting it to receive only important updates from others, etc.), but it’s not entirely. And why should it be so much work? Here’s what’s on my feed right now: an ad (ugh) for something I’ll never buy, a photo I don’t care about, three videos I don’t want to watch, a link to something I don’t care about, an invite to an event I won’t attend, etc. My Facebook feed wasn’t always this way; I used to see funny status updates, links to interesting articles that sparked smart conversations. But it feels like everybody stopped trying. And now it’s become too popular: meet people at a party who you’ll never see again, and next thing you know what their grandmothers look like.
Compare it to Twitter: there’s no social pressure to follow people on Twitter you don’t want to follow, no shame in dropping people you don’t want to hear from anymore, and if you curate it carefully (shit you actually care about!) there are so many interesting people talking about interesting things!